We are in different times. Winning contracts has become more complicated than ever. Customers have more access to information than ever before and have taken away a key aspect of of the selling process – researching potential suppliers and solutions before engaging them. Butler Street brings the insight and experience gained from more than 100 years of sales and strategic selling experience in a highly competitive marketplace.
An overview of our approach and methodology customized for your company:
Assess
Leverage our client development diagnostic to determine where your sales organization currently excels and determine "gaps" v. best practice
Develop
Make the necessary adjustments to sales training, sales management training, sales coaching and sales methodologies to close gaps and improve results
Train
Put the training in place to minimize variation and build a "system of reinforcing activities" and common language to drive growth
Define
Leverage our customized Strategic Selling Diagnostic ("SSD") to help define what you don't know about the customer's buying process
Reinforce
Determine and implement key performance indicators ("KPI's) tied to sales strategy and imbed those KPI's directly into your CRM system to recognize and drive the desired behavior
From basic selling skills to selling to senior executives, our modular approach to sales effectiveness culminates with our proprietary ClientFirst A.R.E.™--an ongoing system of reinforcing activities around client acquisition, retention and expansion that is customized for your company.
Contact Us to start the process and see results.
