Voice of the Customer (VOC)
A critical component to delivering strong customer experiences that increase loyalty, enhance brand and enable profitable growth.
Voice of the Customer (“VOC”) is a term used to describe your customer’s feedback about their experiences with your company and their expectations of your people, products and services. VOC is a critical benchmarking tool that is used to establish a baseline for continuous improvement.
Integrate your customer experience program with VOC surveys by Butler Street. With balance, timeliness and action, our team administers provide you with the information necessary for creating meaningful dialog with your customers and act on their feedback. A simple way to create a strategic competitive advantage.
It provides insight including but not limited to:
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The needs and wants of your customers
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The service levels provided by your customer service team as well
as other shared services departments they may come in contact with
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The relative importance of features and benefits associated with your product
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The expectations and promises that are both fulfilled and unfulfilled by your company relative to your competitors
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What your areas of improvement are required to achieve total customer satisfaction?
Contact us to learn how we can help build a closed-loop system for engaging and acting upon customer feedback.
