
Strategic Deal Review
“It is not what you know in the sale/buying process that hurts you, it is what you don’t know!”
Every sales/buying process consists of information gathering, relationship building, milestones, inflection points, value propositions, ROI, etc. What most sales leaders don’t realize is that the following maxim applies to the sales/buying process just as much as it applies to a manufacturing process.
“Minimize variation in any process and quality will inherently increase.”
- W. Edwards Demming
At Butler Street, we have been measuring and removing variation from the New Client Acquisition process since 1991! With over twenty-three years of win-loss analysis across over $2 billion worth of opportunities, we feel we are uniquely qualified to tout our Strategic Deal Review as the best in the business.
Not winning the opportunities you should be winning? Contact us and let’s start the conversation.

The SDR enables you to focus on the right issues with the right people and develop a comprehensive plan to win opportunities.
The Strategic Deal ("SDR") Review enables you to effectively assess
the opportunity, identify key players and critical success factors,
set the competitive strategy and work the plan.
Watch win ratios improve dramatically!