Basically, there are four ways to grow revenue:

 

1.  Through acquisition of another company

2.  By selling new customers

3.  Developing new products and services

4.  Through Client Expansion by selling more products and services to existing customers

 

Outside of reselling customers to continue to purchase the same products and services, Client Expansion can itself be divided into two segments:

 

• Up-Selling:  getting the customers to purchase a new or improved version of the same products and services
   

• Cross-Selling:  getting the customers to purchase new products and services or selling
  new locations

 

A Sound Client Expansion Strategy is Based on Cross-Selling

Why? Research states it costs 5-7 times more to sell a new customer vs. an existing one. Butler Street's proprietary Cross Selling and Client Risk Analysis Program provides you with a clear roadmap to cross-selling opportunities within your existing customer base, by leveraging historical transaction data combined with relationship and loyalty data.

 

By leveraging "Big Data" and predictive analytics, we are able to effectively score which individual customers are most likely to buy specific products and services.  By utilizing predictive analytics, we can help develop targeted marketing campaigns to grow your business.

 

Contact us to learn more.