Additional Resources
A collection of links to articles, stories and videos from a variety of sources
The One Number You Need to Grow
"It's that simple and that profound." Read more
Good Profits and Growth
How Net Promoter helps companies thrive in a customer-driven world. Read more
Customer Satisfaction is Not Enough to Forge Loyalty
"Only 13% of companies of "extremely satisfied" customers identify themselves as being "loyal"... Read more
How Philips Uses Net Promoter Scores to Understand Customers
The one simple exercise to understand what your customers really think about your company. Read more
10 Must Do's for NPS Success
The top ten easiest and simplest tips for ensuring success.#1. Close the loop.... Read more
How One Simple Question Can Drive Growth
Most people believe that the Net Promoter Score is used only for Customer Retention. Here's how to use it for new sales. Read more
How Telstra built a Culture of Customer Advocacy
"It's got to pervade every part of your decision making" Read more
Trailblazer Video Series
Executives who use the Net Promoter System℠ discuss the cultural change, growth and results they have observed at their companies. Watch videos
Do your B2B Customers Promote Your Business
"Executives in industries ranging from industrial goods to financial services to healthcare find loyalty to be a powerful lever for them. " Read more
Video Library
