Are your clients at risk? If you cannot answer the question, you are not alone: nearly 98% of over 100 executives surveyed could not answer the client risk question quantitatively nor qualitatively. Here is the good news: we can! We have developed a Client Risk Analysis leveraging predictive analytics that can predict with great accuracy, which clients are at risk and what you can do to prevent defection before it happens!
Still not sold on the value of client retention? May be this will help: customers don’t owe you their loyalty, you have to earn it! At the end of each week, you provide the services and they pay you for services rendered. That makes you EVEN! Your clients are being bombarded every day with
Client Retention
According Bain & Co. research, a 5% Improvement in Client Retention Can Improve Profits 25-95%
every day with low-ball offers and new products and services from your competition. You have to earn their loyalty all over again next week and the week after that and so on. This is what we call operating in a state of "constructive discontent.” Building a system that reinforces client retention is a key step in being a growth company. Our ClientFirst A.R.E.™ program is a twenty two-year battle-tested system of reinforcing activities that includes:
If you can't answer these questions...most likely.
This is how you grow your business
Don't wait for the "shock" of another lost customer. Butler Street specializes in client development and we can help you build a "frictionless" customer experience.
If you can't answer these questions...most likely.
The Financial Impact of Improved Client Retention
As you can see in the example below, by making a concerted effort to improve Key Account and Middle Market client retention to the same level of their Strategic Account segment, the result is an increase customer lifetime value by $89,133,558!!
Your company can achieve similar results by:
1. Implementing Financial Segmentation
2. Implementing Client Risk Analysis utilizing Predictive Analytics
3. Implementing Key Account Management
This is why smart companies understand that client retention is the new "acquisition" and that the next battleground will be around the customer experience. Let Butler Street help you improve your client retention. Click on CONTACT and let's talk.
After: Now with comparable retention Middle Market is the Company's most valuable segment
Before: Strategic Accounts was the Company's most valuable segment
