Basically, there are four ways to grow revenue:

 

1.  Through acquisition of another company

2.  By selling new customers

3.  Develop new products and services

4.  Through Client Expansion by selling more products and services to existing customers

 

Outside of reselling customers to continue to purchase the same products and services, Client Expansion can itself be divided into two segments:

 

• Up-Selling:  getting the customers to purchase a new or improved version of the same products and services

• Cross-Selling:  getting the customers to purchase new products and services or selling new locations

 

A sound Client Expansion strategy is based on Cross-Selling.  Why?  Research states it costs 5-7X more to sell a new customer v. an existing one.  Now, by leveraging historical transaction data combined relationship and loyalty data, Butler Street's proprietary X-Sell IQ™ provides you with a clear roadmap to cross-selling opportunities within your existing customer base.

 

By leveraging "Big Data" and predictive analytics, we are able to effectively score which individual customers are most likely to buy specific products and services.  By utilizing predictive analytics, we can help develop targeted marketing campaigns to grow your business.

 

Click on the "CONTACT" to learn more

 

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